Retail lighting increases sales

Lighting helps retail businesses improve the customer experience and increase sales. From presenting products better and more realistically to translating brand values. Retail lighting is at the heart of this. We work with you to create the perfect atmosphere and experience in your store. Find out what we can do for you with retail lighting from lighting plan to installation.

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Retailers who trust us

Array

Expert in retail lighting

Light can make or break a store. A dark store makes for an uncomfortable customer experience, and an overly bright store takes away from the atmosphere. Therefore, it is important to create a good lighting image that is in line with what you want to radiate as a store. The right lighting in a store not only provides an improved customer experience, but can also result in better image and increased sales. A win-win situation!

We are happy to help you with the right store lighting. For more than 43 years, we have been lighting stores with passion. With our team of lighting experts, we can take care of all your needs, which with us means from designing a retail lighting plan to producing energy efficient lighting and installing it. That’s our from A to Z approach. We are not satisfied until you are satisfied.

The importance of good lighting

Poor lighting detracts from all the beauty your store has to offer. Good lighting actually enhances your store and puts the spotlight on what is important, the customers and products.

The smart use of light colors, for example, can improve customers’ mood, which often translates into longer visit times. Which often leads to more purchases. In contrast, special light colors can be used to draw attention to specific products. The right lighting increases the attractiveness of products; this is not a one light fits all. Research confirms that (special) light colors can increase product sales. This is why we select fixtures with extra care.

Finally, light can also be used to help customers easily navigate the store. Strategic placement of lighting in certain areas can ensure that customers take the ideal route around your store. We take this into account when designing your retail lighting plan.

Common errors

Over the past 43 years, we have encountered many mistakes when it comes to store lighting. With this knowledge under our belt, we can better help you achieve the right retail lighting. One of the most common mistakes is not having enough light in the store. Even though this reduces the initial cost, you often unfortunately miss out on sales. Products look less attractive and customers often cannot properly evaluate products, resulting in lower sales.

In addition, we often see that lamps are often not properly aimed, or highlighted. This creates unattractive spots and shadows, preventing customers from visiting parts of the store, for example. Furthermore, improperly directed lighting can cause glare, which is not only uncomfortable but often ruins the atmosphere of a store. That’s why our experienced installers make sure every store is properly highlighted, or targeted. That way you can be sure that the new lighting will add value to the store.

Every store is different

Therefore, there is no standard lighting plan to fit a store. We create a lighting plan based on your requirements, client needs and set guidelines. We use high quality products for the best results. These products not only improve appearance but also reduce energy consumption.

The specific products we use depend on the purpose of the lighting. For example, to comfortably light a greenhouse area you use different lighting than to attractively illuminate shelves. At a cash register it is important not to dazzle customers and employees; on shelves, on the other hand, all products must be well lit. In addition, we also provide good and reliable emergency lighting so that the store meets all safety requirements. We create comfortable and safe shopping environments.

Saving energy with lighting

In the current climate of rising energy prices, it is a smart move for a retailer to invest in energy-efficient store lighting. We work with energy-efficient lighting, so less energy needs to be used for the same light output. This results in lower energy costs, which can be as much as 75% savings. In addition, small savings on a large scale can have significant results. The initial investment costs are recouped even faster with these high energy prices.

Savings calculations

Our light designers can use design programs to generate personalized savings calculations. So you can see exactly how much you can save by switching to new energy-efficient lighting with your store. In addition, this gives a clear picture of both financial and environmental benefits.

Remodel or new construction?

When replacing the existing lighting, we can look at the options together. For example, there are several LED fixtures that can seamlessly replace older lighting. In this process, no changes are made to the lighting plan, so only you have newer and more energy-efficient light. Here we can manufacture, procure, supply and install the fixtures, all to your specifications. For best results, we recommend a lighting plan review to ensure the most effective lighting for your store.

Renovate or a new store

When remodeling or developing a new store, it is important that we be involved in the project as early as possible. This enables us to achieve the best possible results in collaboration with you and all other parties involved. The process begins with a personal on-site meeting to identify the needs and wants, as well as those of the clients. During this conversation, we also directly evaluate the location: what aspects are crucial for a successful lighting plan? Things like ceiling height, floor color and other relevant factors. With this complete set of information, our experienced lighting designers go to work to create a custom lighting plan. This plan is then discussed in detail with you and adjusted until complete satisfaction is achieved. After approval, we will arrange the purchase, production or get the required fixtures from stock. Then our technicians, or your chosen installer, will provide a professional installation. Our work is not finished until you are completely satisfied, as part of our complete A to Z service.

Sustainable retail lighting

Sustainability and circularity are core values within our company. We are strongly committed to using energy-efficient lighting to save energy. We deliberately keep our supply chain short by working with local partners, this leads to less transportation and a lower co2 footprint. When designing and manufacturing our products, we choose sustainable materials and reusable designs. Our production facility runs on green energy generated by our 72 solar panels. We also use these solar panels to charge our electric cars. We also work with Maakwerk, which is a local partner where people with a distance to the labor market contribute to the assembly of some of our products.

Refurbished lighting

We strive to minimize waste and maximize reuse. Our in-house production allows us to refurbish (refurbish) old lighting fixtures, often replacing only the light source. This gives obsolete fixtures a second life, allowing them to last for years again with a new light source. Curious about the possibilities? Contact us without obligation.

Your partner for store lighting

With us, you’ve come to the right place for all your store lighting questions. Our team, consisting of more than 40 experts, is here to support retailers, (interior) architects and installers. With over 43 years of experience in retail lighting, lighting plans and fixtures, we have the knowledge and expertise for any retail project. No matter at what stage of the project you engage us, we are here for you. From designing a pass-through lighting plan, to manufacturing or sourcing high-quality products or installing and adjusting your lighting plan!

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Maurice Arons

Director