Coef Nijmegen
Retail, Chains
Pieternel is a luxury lingerie brand where it’s all about quality and personal attention. Appropriate lighting is crucial here to reinforce the brand image. However, the old lighting was not focused on the products but on the walls. As a result, the products did not get the proper attention because they were dark and not easily visible. We improved the product presentation with new sustainable lighting, by using the right lights a warm atmosphere was created. In addition, the energy consumption has been reduced by 70%, good for the environment and wallet.
The challenge was to create an experience by making the best use of the light show in Pieternel’s store.
Result
A lingerie store with pleasant lighting that clearly shows the quality of the products and creates a nice atmosphere.
Curious about what we can do for you? Contact us or leave your details, we will get back to you within one working day.
Director
