Question

Together with the sports chain Anytime Fitness, we assisted the franchiser in Beilen with the lighting of the new branch. The head office sticks to a fixed corporate identity with clean lines and purple tones in the interior. It’s up to us to reflect this modern style in the best possible way using the right light.

Challenge

Translating the brand experience optimally with light. In line with the style from the headquarters.

Result
The corporate identity is well reflected throughout the premises of Anytime Fitness Beilen by cleverly placed spotlights with the typical purple look. The general lighting is appropriately designed so that it blends into the sleek design, exactly to the standards of Anytime Fitness. In short, a fine and beautiful environment to exercise.