Question

At the new Rousseau Chocolate establishment in Capelle aan den IJssel, everything is about seduction. Not only through the extensive range of luxury chocolate products, but also through the way they are presented. Because chocolate is not only sold on taste, but also on appearance. And lighting plays a major role in this.

Lighting chocolate store

For this store, located in the heart of De Koperwiek shopping center, we provided the complete store lighting. The lighting was carefully matched to both the space and the product. From accent lighting on the outer shelves to general lighting for the store. So that every chocolate bar, bonbon and gift package is shown to its best advantage.

Challenge

What many people don’t know is that chocolate is sensitive to light. Milk and white chocolate, in particular, can discolor, break down fats or even lose their flavor from excessive exposure to UV light. That’s why at Rousseau we chose fixtures with low UV emissions and a light level that beautifully highlights the products without weighing them down. Warm and inviting to the eye, but also technically thoughtful for the product.

Result
The result is a store that feels like a chocolate experience. Where customers are enticed to look, choose and taste. All with lighting that adds to the atmosphere as well as shelf life. Thanks to Rousseau for the trust and the photos.