Question

Recently, Juttu Sint-Niklaas opened its doors in Waasland Shopping mall. Juttu is a concept store with more than ten stores in Belgium. In the stores you will find a diverse and unique range of clothing, decorative items, books but also even food and drinks, among other things. These different products require a customized approach. Therefore, we were asked to develop a concept with both lighting and audio.

Our design department went to work on the lighting plan. A design was created based on Juttu’s brand value and the store layout. In doing so, we took into account the different product types, ceiling heights and purposes of the spaces.

Challenge

Using our TC-L, a tiltable track spotlight, we made sure that the store shelves and counters were beautifully illuminated. By using these tiltable spots, we have complete freedom in where the light beam shines. This was the perfect solution for Juttu Sint-Niklaas, also because of their changing offer.

To create an outcome that matches Juttu’s creative and quirky character, the decision was made to place decorative lighting in several areas of the store. These create a more playful look and fit perfectly with the store’s decor.

Result
Finally, we installed the Spottune wireless audio system. Because it is a wireless system, we were able to place it in the light rails in no time. By choosing white speakers, they do not stand out in the store design, but still enjoy comfortable sound throughout the store. The store in Sint-Niklaas opened at the end of November 2024 and both customers and employees are positive about the result.