Food is the core ingredient of humanity. It not only provides nutrition and health but also serves as a means of emotional satisfaction and lifestyle. The enormous availability and diversity triggers our minds. We present light to feed our senses.
Supermarket chain Nettorama kicks off a brand new concept within the high tech city of Eindhoven. The old plain white ceiling, build as an office, is replaced to reveal an open space with all technical details in sight. The whole design should radiate a modern, shopping focused experience.
For LIXERO, a real challenge to transform the current values of Nettorama into the proposed new concept. We are tasked to keep the shopping experience intact while supporting a complete different interior outlook. The Nettorama is famous for their ambition of combining high quality brands, with low prices and decent costumer experiences. Where light combines the store design with product presentation. While designing this new concept for us the challenge to keep the value proposition of Nettorama intact while creating a whole new lighting experience.
The result? A well lit store with high light intensity levels and great fresh presentation. A perfect combination of the supposed “budgetary” look while supporting high quality brands and products.