Question

The first Welkoop in the Netherlands with a completely new concept has opened in Hattem. Lighting was provided by Lixero, with chief lighting designer Harry Rijnders as concept developer. The lighting plan was created with a focus on presentation. Products are brightly and clearly lit on the shelves. In addition, it gives recognition and confidence, which is what Welkoop’s products exude. For this, we combine large, eye-catching pendant lights with sleek light lines and spotlights, as much as possible in black. The brand experience is paramount.

Challenge

Making lighting part of the renewed brand experience.

Result

A tight winel in the whole of the revamped formula. Another fresh store with our lighting can be found in Meppel.

Impression

Products in this project

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Maurice Arons

Director