Question

True craft when it comes to chocolate. You have been around for over 50 years for a reason. The Rousseau Chocolate family business consists of more than 20 establishments spread across Limburg and North Brabant. Currently, Rousseau Chocolate is redesigning its stores to unify its corporate identity, with chocolate at the center. A nice challenge for the lighting plan. In fact, chocolate is a (slightly) sensitive product. Therefore, our designers create a special plan where extra attention is given to product presentation.

Challenge

Having the 50th anniversary reflected in the design combined with good product presentation and the right customer experience.

Result

A pendant light symbolizing each year of existence has been given a role in the “starry sky” central to the store, so 50 pieces in all. The customer experience is paramount, with extra attention paid to corporate identity and visibility. All this without losing sight of the products. With special light that has as little impact as possible on the chocolate presented.

Impression

Products in this project

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Maurice Arons

Director