Question

The Nettorama’s new concept focuses entirely on presentation. Good products at good prices and still a new look. The suspended ceiling was replaced with an open space, with a direct view of the pipes, ducts and connections against the ceiling. The whole thing is finished in black, providing a modern, sleek look.

Challenge

For Lixero, this was the first Nettorama without the familiar suspended ceiling. A wonderful challenge to provide the right atmosphere and experience without breaking with Nettorama’s existing norms and values. The brand is known for its competitive prices, A-brands and quality. We translate this by combining the right light image with the existing design.

Result
A fresh store with high light levels and an excellent fresh food experience. The discount look, which is envisioned by Nettorama, comes into its own here.