Question

Located in the middle of the city center, Dille & Kamille Amstelveen has opened a new retail experience. Dille & Kamille’s 33rd store is also the first in which the retail space is located underground. That means a big challenge for the lighting plan. How do you provide the same shopping experience without natural light? We stick to the roots, with a unique gray color for the spots and clear corporate identity to match. The brand experience for the customer is paramount, with light that guides in making the right choice.

Challenge

Making up for the shortage of natural light with a good plan and good products for Dille & Kamille Amstelveen.

Result
The store exudes ambiance. Strong light that ensures the right brand experience, good product presentation and a pleasant working environment. A real Dille & Kamille.